Geo-Targeting: BBC Multicasting 5 Broadband Streams of Olympics Coverage

The BBC is multicasting five broadband streams of Olympics coverage, a total of 1,200 hours, using the Real 10 player as well as H.264 video and AAC audio standards. To ensure that the streams can only be viewed in the UK, the BBC is also using Geo-IP, a geo-targeting software from Quova. I confess I wasn't familiar with geo-targeting services, but a quick google turned up this backgrounder and a list of vendors. [I had originally thought of geo-targeting as a "feature" — shows how fusty I am! — but apparently others (Slashdot and Wired) think it's an unreasonable restriction. Censorship seems a bit strong to me, though.]